Dog and cat grooming marketing: Fill your pet grooming book weeks ahead.
Dog and cat owners search for a groomer every day. Our marketing for groomers makes sure they find you first, then turns those searches into booked appointments.
Upcoming schedule
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Before
Same-day bookings
Now
Booked 2-3 weeks out
#1 on Google
for dog grooming in town
~65
new inquiries a month
$8-10
per new lead from Facebook & Instagram ads
10x
return on ad spend
Results for our clients, who went from same-day bookings to booked 2-3 weeks out.
SEO for dog and cat groomers
Grooming search is up for grabs.
SEO is what puts your shop at the top when someone searches “dog grooming near me.” AI search, like ChatGPT, now recommends groomers the same way. Most groomers have never done this work. Done correctly, the top spots in your town are there to be taken.
33,100
Google searches a month
(Canada)
12,100
Google searches a month
(Canada)
8,100
Google searches a month
(Canada)
What "done correctly" looks like
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A complete Google Business Profile
The right category, every service described, fresh photos, and your website linked properly. This is what puts you in the map.
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Built so Google and AI understand you
Structured data that spells out who you are, where you are and what you groom, so Google and ChatGPT can recommend you with confidence.
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Separate dog and cat pages
One page per service, named the way owners search. "Dog grooming in [your town]" and "cat grooming in [your town]" are different searches.
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Answers to real owner questions
Short articles on what owners actually ask. A Brushcuts post on dog bad breath ranked first in Guelph within 24 hours.
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A steady stream of reviews
A simple ask at checkout and a card with a QR code at the front desk. Recent reviews keep you on top.
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Checked every week
We read your Search Console data every week and adjust. Rankings are earned, then kept.
Our client, recommended #1
Our client, recommended #1
"Dog grooming" + your town, searched every month
- Burlington 590
- Hamilton 590
- London 590
- Barrie 590
- Kitchener 390
- Cambridge 390
- Oakville 390
- Brantford 390
- Guelph 390
- Milton 320
- Waterloo 260
- Woodstock 260
- Stratford 170
- Orangeville 110
Source: Google Keyword Planner, Canada, October 2026.
Plus every "near me" search in between. A groomer can pay Google one to three dollars for each of these clicks, every month, forever. Or they can rank at the top and get the same clicks free through SEO. Very few groomers have done that work, so the free spots are wide open. In Guelph, our client Brushcuts Professional Pet Grooming now takes the top spot.
They’re not searching.
They’re shopping.
Every one of these searches is a pet owner deciding where to spend on grooming. Do the work, and you’re the groomer they book.
Get startedDog grooming marketing case study: Brushcuts Professional Pet Grooming, Guelph
From same-day bookings to two weeks ahead.
- 1
A website built to be found
Fast, clear pages for dog grooming, cat grooming and specialty care, set up for search from the start.
- 2
Google Business Profile rebuilt
Every service described, the right category, junk entries cleared out, and a review card for the front desk.
- 3
A photo and video day
One day in the salon with the team and the pets. That footage now runs their website, their social and their ads.
- 4
First on Google
Top three for dog, cat and pet grooming in Guelph within six weeks of launch. That traffic costs nothing, and continues indefinitely.
- 5
Ad budget moved to Facebook & Instagram
With Google search on autopilot, the advertising budget went to Facebook and Instagram, stopping pet owners mid-scroll to book their next groom.
- 6
A report you can read in two minutes
Every Friday, a plain-English report: where new clients came from, what they cost and what we are improving next.
$8
per lead brought in via Facebook and Instagram ads. This 12-second video, shot on our photo and video day, is one of the campaign's best performers.
Visit brushcuts.ca
I can't put words to how very pleased we are with their work, their patience, and how well they listened to what we wanted! They created our website, and their photographer/videographer also created a collage of great pictures. In ten minutes today two of our clients, one in person and one on the phone, were very excited to have seen an ad on Facebook about Brushcuts. They visited our website, brushcuts.ca, and were totally blown away!
Sharonne, Sue and team Brushcuts Professional Pet Grooming, Guelph About them One groomer per town.
We will never market two competing shops against each other. Once a town is claimed, it is closed to other groomers. Brushcuts is happy to tell any groomer outside Guelph what working with us is like.
Check if your town is openPet grooming marketing, questions and answers
How do I get more dog grooming clients?
Be the first groomer people find, show them real pets you have groomed, and make booking easy. In practice that means a website with its own dog grooming page, a complete Google Business Profile, a steady flow of reviews, and short video ads to local dog owners on Facebook and Instagram.
What is the best marketing for a pet grooming business?
Search first, then social. Google catches owners who are ready to book today, and ranking there costs nothing per click. Facebook and Instagram reach owners before they ever search. Word of mouth stays the foundation, and a refer-a-friend reward makes it grow on purpose.
Do I need a website if I already have Facebook and Instagram?
Yes, if you want to be found on Google. Google ranks websites for searches like "dog grooming near me", and AI assistants like ChatGPT lean on websites to decide who to recommend. A social page alone rarely shows up for those searches.
Dog grooming advertising: Facebook ads or Google ads?
Usually both channels matter, but not both as ads. Rank on Google for free first, then put the ad budget on Facebook and Instagram, where a 15-second video of a freshly groomed dog does the selling. Our clients' video ads bring in leads at about $8 each.
What are the best dog grooming marketing ideas?
The ones that show real pets and make booking easy. Short before-and-after videos for Facebook and Instagram. A separate cat grooming page and cat-only ads. A review card with a QR code at the front desk. A refer-a-friend reward for existing clients. Short articles that answer what owners ask, like shedding season or bad breath. And Google Business Profile posts every week or two, so your listing looks alive.
What should a pet grooming website have?
Separate pages for dog grooming and cat grooming, named for your town. Real photos of pets you groomed. Your reviews, hours, address and a map. A booking or contact button on every screen, and a page that loads fast on a phone. Underneath, structured data that tells Google and AI assistants exactly what you groom and where.
Should cat grooming be marketed separately from dog grooming?
Yes. Cat owners search for "cat grooming" separately, and they want to know you are calm and experienced with cats. A dedicated cat grooming page and cat-specific ads speak to them directly instead of burying them under dog photos.
How long until we show up on Google?
New pages can start showing up within weeks, and reaching the top spots usually takes a few months of steady work. Brushcuts launched in June 2026 and was in the top three for dog, cat and pet grooming in Guelph within six weeks.
Results shown are from our current and past clients and are not a guarantee. Rankings, inquiries and ad costs depend on your town, your market and your business.
See where your grooming shop shows up today.
Tell us your salon and your town. We'll check where you appear when local owners search for dog and cat grooming, and show you what we'd fix first.
- Where you rank for dog and cat grooming in your town
- Who ranks above you, and why
- Whether your town is still open
Send it, then pick a time for your free call right away.