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Zapier

The original no-code automation platform

Pricing
Free tier (100 tasks/mo). Starter $29.99/mo
Website
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Updated
Mar 2026

Zapier is the automation platform most people start with — and for good reason. It connects 7,000+ apps with a simple trigger-action model that requires zero coding. If you need Gmail to talk to Slack or Stripe to update a Google Sheet, Zapier handles it in minutes. Its simplicity is its superpower, though that simplicity becomes a limitation as automations grow more complex.

Key features

  • 7,000+ app integrations — the largest ecosystem
  • Simple trigger → action model anyone can learn
  • Multi-step Zaps for sequential workflows
  • Paths and filters for conditional logic
  • Tables — built-in database for automation data
  • AI actions powered by GPT for in-workflow AI

Best for

  • Non-technical users who need automations today
  • Simple integrations between popular SaaS tools
  • Small businesses with straightforward workflows
  • Teams that want the fastest time-to-automation

Limitations

  • Gets expensive at scale (per-task pricing)
  • Limited control — no self-hosting, no custom code beyond basics
  • Complex workflows become hard to manage and debug

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